Privacy Policy

Effective Date: Nov 5th, 2025

Rethink Interactive Limited is committed to safeguarding your privacy and ensuring transparency in how personal data is handled. This Privacy Policy explains how Rethink Interactive collects, uses, stores, transfers, and protects personal data obtained through this website, in compliance with Hong Kong's Personal Data (Privacy) Ordinance (PDPO) and applicable international standards. By continuing to use this website, you acknowledge and agree to the terms outlined below.

Personal Data We Collect

Rethink Interactive may collect personal data that you voluntarily provide or that is automatically generated when you interact with this website. This may include:

Name, email address, phone number, and company details provided through forms or correspondence
Information supplied when making an inquiry or requesting information about services
Technical data such as IP address, browser type, device information, and interaction logs gathered through analytics tools

We do not intentionally collect sensitive personal data. If you provide such data voluntarily, you consent to its processing under this policy.

Purpose of Data Collection

Personal data is collected and processed for the following purposes:

Responding to inquiries, requests, or communications received through the website
Providing information, updates, or service details you have requested
Maintaining and improving website performance, functionality, and user experience
Complying with statutory and regulatory obligations under Hong Kong law

Personal data will only be used for the purposes listed above or for directly related purposes reasonably expected by the data subject.

How Personal Data Is Collected

Data is collected directly through forms, email, or other communication methods you initiate. It may also be collected automatically through analytics and cookie technologies that help monitor website performance, enhance functionality, and protect security.

Storage and Hosting of Data

Personal data is stored securely in electronic or cloud-based systems. Data may be transferred to secure hosting providers to ensure reliability and operational efficiency. All hosting and storage partners used by Rethink Interactive follow strict confidentiality and data protection standards consistent with Hong Kong's PDPO.

Processing of Data

Access to personal data is limited to authorised employees and trusted partners who require it to perform their duties. Processing occurs only when necessary to respond to inquiries, manage communications, or maintain technical operations. In certain cases, third-party service providers may receive limited access to data to assist in delivering website-related functions such as hosting, analytics, or maintenance. All such third parties are bound by equivalent privacy and confidentiality obligations.

Classes of Transferees

Personal data may be transferred to the following classes of transferees for the purposes stated above:

Web hosting and IT infrastructure providers
Website analytics and maintenance contractors
Professional advisers or consultants engaged for operational or compliance matters
Government or regulatory authorities, when required by law

No personal data is disclosed to any unauthorised third party.

Voluntary or Obligatory Provision of Data

Providing personal data is generally voluntary. However, if you choose not to supply certain information (such as your contact details), Rethink Interactive may be unable to respond to your inquiry or fulfil your request.

Use of Personal Data for Direct Marketing

Rethink Interactive does not use personal data for direct marketing activities without obtaining your express and voluntary consent. Should such marketing be introduced in the future, you will be informed and provided with a clear opportunity to opt in or refuse consent.

Legal Basis for Processing

Data is processed under one or more of the following legal bases:

Your consent, where information is provided voluntarily
Legitimate interests, including website maintenance, communication, and analytics
Legal obligations, where data must be retained or disclosed as required by law

Cross-Border Data Transfers

If it becomes necessary to transfer personal data outside Hong Kong for secure hosting, processing, or storage, Rethink Interactive ensures that adequate protection measures are in place. Such transfers are carried out in accordance with PDPO requirements and international data protection standards.

Data Accuracy and Retention

You are responsible for ensuring that the information you provide is accurate and current. Rethink Interactive takes reasonable steps to maintain accuracy and will delete or anonymise data once it is no longer required for its original purpose or legal compliance.

Security Measures

Appropriate administrative, technical, and physical safeguards are implemented to protect personal data from unauthorised access, disclosure, or loss. These include encryption, restricted access controls, and secure data handling practices. While every effort is made to protect data, complete security cannot be guaranteed.

Your Rights

Under the PDPO, you have the right to:

Request access to personal data held about you
Request correction of inaccurate or incomplete data
Withdraw consent to processing where applicable
Make inquiries or complaints to the Office of the Privacy Commissioner for Personal Data (PCPD) in Hong Kong

Requests for access or correction may be submitted using the contact details below.

Policy Updates

This Privacy Policy may be updated periodically to reflect legal, operational, or regulatory changes. Updates will take effect immediately upon posting, and continued use of the website will signify acceptance of the revised version.

Contact Information

For any questions, requests, or complaints regarding this Privacy Policy, please contact:

Rethink Interactive Limited
Address: Level 35 Two Pacific Place No 88 Queensway Admiralty, Hong Kong
Email: contact@rethinkinteractive.com
Business Number: 3175389